in this method, you can shape the customer’s download speed and also upload speed as well . This is the best method I have ever experienced in cisco gear.
###Match the Vlan you want to shape.
vlan configuration 730 service-policy input 35Mb service-policy output 35Mb
##Once you will match the VLAN and then create a policy map and assign the bandwidth.
policy-map 35Mb
class class-default
police cir 36700000
conform-action transmit
exceed-action drop
violate-action drop